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[Chinese shoes Network - News] China's Li Ning brand Why did not become Nike & nbsp; & nbsp; from the following aspects in which we can explore the reasons: ? & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; has nothing to do with a number of well-known store First, historically, we and foreign Nike or Adidas gap. Adidas was founded in 1948, Nike was founded in 1972; and Lining Cheng stand in 1990, Anta was established in 1994. A single comparator from "age", we do not predominate. In addition, on how to create awareness for the sports brand awareness in China, "Li Ning" were the existence of errors, we have been using sales to build awareness. Therefore, China's sports brand is very concerned about the expansion of the number of stores, the main focus on multi-shop, the more sales, compared to the foreign brands, it is easy to overlook the quality of management level every single store and every product . Sports brand among the audience and other consumers are different, they do not look at the number of multi-brand store which went to buy their products, they pay more attention to product functionality, comfort and so these aspects. "shops plan" Actually, the domestic sports brands, more harm than good. First, in order to rapidly expand the number of stores, will inevitably an important factor in the location of some of these stores, the quality, the franchisee quality abandon, while Nike and Adidas is more emphasis on the quality of the store, for example, select a location, the standards of the shop, carefully selected for the franchisee and the like. Express way will inevitably lead to a decline in quality and taste. Also, thousands of stores this figure refers mostly open in the country, in a foreign country Chinese sports brand shop handful, let alone influence. Olympic marketing is a "small minority" From the event marketing point of view, Nike and Adidas occupy the world's most influential commercial sports sponsorship. Needs to be emphasized is that the Olympics is not the world's most influential business events, can only be classified as a "small minority" tournament. In fact, in Europe, footb Cheap foamposites for sale all, basketball, Super Bowl (Super Bowl) is the most popular and the most valuable business investment public sporting events. Just-concluded Champions League, Chelsea and Bayern ultimate showdown has attracted 160 million worldwide television viewers, statistics UEFA (Union of European Football Associations) shows that there are at least 220 countries, the audience watched the Chelsea and Bayern collision, watching the game reached a total television audience of about 300 million. 2012 This is by far the largest sporting events to attract viewers. And at the end of February, the New York Giants defeated the New England Patriots in the Super Bowl a new game, also got the attention of 111 million television viewers worldwide. Chinese sports brands to participate in event marketing is still the majority remain in the "niche" event, in the European Champions League, the American Basketball League and other major sports events in Europe and America these Sponsors and stadium, rarely watch to Chinese sports brand's shadow, while Nike and Adidas are completely occupied large and small sponsor these games. Because our sponsorship of sports brand can not occupy the mainstream international sporting events, so its influence in the world will naturally be weaker. for the design and development to pursue "ism" For the sports brand, is also important, it is put in money and time on research and development to be more enough. Foreign sports brand in order to develop a feature of a product, it may take 10 years to invest human, material and financial resources to research, by contrast, many domestic brands are more willing to pursue "ism." Liu Xiang in the just-concluded 2012 IAAF Shanghai Diamond League, with 12 seconds 97 won the championship, and created a world best this year; however, if you noticed the shoes on his feet and that body armor - - Liu Xiang by Nike for the design and development of boots, shirt campaign has been a major stadium, Liu Xiang mysterious weapon. Before the Beijing Olympic Games in Liu Xiang, Nike sponsored the competition for the equipment point of view, from the theoretical analysis, the set and s cheap air jordans online trive to "light, drag reduction," the equipment will at least help Liu Xiang, the best by 0.02 seconds. Designers revealed that Liu Xiang to help realize the dream of defending the Olympic Games in Beijing, Nike's almost "all costs" designed set of equipment. Most sports brand in China is not only invested in research is not enough, investment in design is also very limited. Hong Kong media reported recently, condition although many other domestic sports brand Li Ning is very generous to give agents, but agents who still complain, they say, each year the brands to their product styles are similar, basically not much Variety. Sporting spirit is very important what people choose to do their own brand spokesperson, Adidas and Nike signed all sports star. Not only that, they better place is a long-term culture spokesperson. Foreign sports brand focused on the endorsement of athletes from an early age, it may be the beginning of the athlete is not so red, but the brand finds this person, Huiyanshizhu, and to be concerned about and culture, which is a reflection of the spirit of sport, and this point just very critical. Or in the case of Nike and Liu Xiang as a reference, from the fledgling Liu Xiang, the Athens gold medal to Beijing out of the race, Liu Xiang, Nike has stood firmly beside. Liu Xiang successful, a successful method of packaging; Liu frustrated, have frustrated packaging methods. Liu Xiang, Nike never give up. In contrast, the domestic sports brand is very lacking in this respect, and even some brands is to choose a very red movie stars do their own brand endorsement, it is inevitable that some nondescript feeling. In addition, the country's overall level of strength on the growth of sports and sports brand influence improve also not to be underestimated role. Adidas and Puma from Germany, is well known that Germany is a traditional sports power; Nike from the United States, the level in the range of sports, not to mention the world. In this explanation, it is reasonable the. Like the food brands, like to eat McDonald's people are not necessarily because of its taste, many people are directed at "American air jordan 11 space jam for sale culture" going for the sports brand of consumers, the "United States" and "Germany "It's two flagship backing of Nike and Adidas in the world naturally be sought after. China has so far, in internationally recognized mainstream sporting project is not power, strength is considered to be most concentrated in the "non-mainstream" project, which is also largely restricted Chinese birth rate Nike and Adidas. classic case "wine" plus "crying," the Nike model Nike 1972 formally established in less than 10 years time, in the 1980 Moscow Olympic Games for the first time surpass Adidas to become the nation's first brand sports shoes sales. Today, still sit tight in the global sporting goods market share in the highest throne. Nike explore successful Cheats, probably conclude that --- constant innovation and Costly marketing. Nike's predecessor --- Blue Ribbon Sports in 1972 was first introduced in the United States Olympic Cross Country waffle outsole for sports shoes --- NIKE. Nike sports shoes outside bottom of innovations brought a revolution to change the trend of running sports, the same year, many athletes have started using the Nike sports equipment. 1979, the man named Frank & middot; aeronautical engineer Rudy Nike brings air cushioning concept, this groundbreaking technology makes sports shoes cushioning throughout life. The first use of patented air cushion technology Thaiwind NIKE running shoes born, Nike Air Nike brand to expand, but also makes the Nike sports shoes to become the world market leader. Classic Nike one by one. 190 g weight of Mercurial SL series, fast response, high toughness, and the entire section is extremely simple shoes, without the slightest superfluous design; soccer shoes, fans are called "Legend" Nike Tiempo Legend series, each generation will stimulate discussion and Follow boom; Nike T90 series is known to be the most lethal boots soccer field, it uses a unique shot-shield technology lets players achieve extremely precise shot at high speed; and Nike CTR360 series, the classic " Silver Steel "series, AF-1 series, Nike Jordan series and AW77 series and so on. Not only that, Nike' Cheap jordans online air jordan 11 blackout for sale s design also mixed with more emotional factors. Liu Xiang Nike running shoes designed, for example, not only a lot of high-tech elements, but also specifically to take care of the psychological implications --- Liu Xiang on their boots left a "adhesive tapes." Designers said that Liu Xiang, every game, like meditation, contemplation before the start, to catch uppers "adhesive tape" is the last before the start of a movement. "Liu Xiang is required to retain the tape. So, after from Athens, every pair of boots have retained adhesive tapes." Nike is expected, but it is more assertive. For example, with respect to the core technology of Adidas A3 "ambush" in the soles, Nike max air itself is a beautiful piece of external air, and "fly line" directly reflected in the Nike shoe, not only a new "technology", but also a new design elements. Adidas footwear marketing director Eric & middot; Litke had this to say: "Adidas designers in the design of sports shoes, do not know who the potential buyers is that it has been manufactured good shoes, but not enough. charming. " Nike's publicity also reflected spare no effort to promote their brands, and even said to be crazy. Only the 2011 fiscal year, Nike spent on advertising and promotion expenses amounted to as much as $ 2.448 billion, accounting for Nike income ratio of 11.73%. Nike's former marketing director of Scott & middot; Bedbury once recalled the situation in 1987 he introduced the Nike founder Knight advertising budget when, when asked to Bedbury advertising budget from $ 8,000,000 to $ 34 million, in order to make this budget is passed, he was ready for anything. However, Knight has made a Bedbury never considered the question: "how do we know the budget you have raised enough to use it?" The result, Nike's advertising expenditure that year reached an unprecedented $ 48 million. Since then, the company is full of the spirit of innovation in sports marketing has been to maintain spending billions of dollars in brand marketing style. In the selection endorser, Nike also go elite line. The hottest NBA players have been included Nike's. In addition, Li Na, Liu Xiang, Yi foamposites for cheap Jianlian, and rising star Jeremy Lin, etc. These great commercial value sports stars have been heavily Nike sign. (Chinese shoes Network - the most authoritative and most professional Footwear News)LIGHT series 910071 the upper leather with leather waterproof NUBUK quality, provide a good package and permeability, the tongue and ankle with nylon cloth plain net used to play itself excellent in air permeability, keeping the upper crisp but also more flexible, and is located in the side of the shoe behind humanity structure design. Better safeguard the safety and comfort of the foot. bottom: I bottom flower design using the streamlined structure, in order to give people a sense of speed on the freeway, reasonable to be able to calmly face the various shading pavement, shading has been extended to the bottom in the side wall part provides better support for foot. insert chain type II forefoot outsole shading structure, road conditions can better respond to a variety of complex, provide excellent grip. Parts of the force feet before and after in the bottom: II before and after the end of foot to visible type TPU anti torsion protection system, and has been extended to the rear sole, provides support and protection to the foot of great power. III heel and outsole on "OZARK" and LOGO, shows the sole "OZARK" independent research and development design, unique style of shoe sole. features: soft, lightweight, breathable wear resistance, excellent performance, suitable for short distance travel and outdoor leisure sports city on foot. upper configuration: high quality waterproof leather NUBUK configuration: the combination of shoe sole Color: olive green shoes code: 39# - 44# 001.jpg (25.39 KB, download number: 0) download attachments saved to the album 2007-11-23 14:13 upload 0.jpg (44.73 KB, download times: 0) download attachment save to album 2014-8-26 upload at 14:39 1.jpg (51.21 KB, download times: 0) download attachment save to album 2014-8-26 upload at 14:39 2.jpg (38.17 KB, download times: 0) download attachment save to album 2014-8-26 upload at 14:39 3.jpg (40.19 KB, download times: 0) download attachment save to album 2014-8-26 upload at 14:39 4.jpg (41.82 KB, download times: 0) download attachment save to album 2014-8-26 upload at 14:39 5.jpg (48.23 KB, download times: 0) download attachment save to album 2014-8-26 upload at 14:39since 2002, Nike has begun to build a Chinese traditional Zodiac concept for the concept of non injection shoes, many of which are classic shoes. Last year, the year of the dragon, NikeSportswear breath launched three models of the version of Air Force 1, in order to meet immediately to parts of the year of the snake, NikeSportswear released its Air Force 1 version of the snake. The release of the Air version of Force 1 parts of the snake do note contains low and high for the two version, low version with red color, high version is based in black. Two shoes are used to reflect the concept of snake snake theme. Among them, the low version of China red purple collocation represents wealth for ornament, create an elegant Royal feeling; and high version uses a variety of different texture of the snake style combined with each other, the common interpretation of a superior texture. It is reported that Nike will release a series of detailed marketing information later. BAIT x Asics Gel Lyte III continue to expose the third models in the launch of two army camouflage, can be seen from the picture, the third BAIT x Asics Gel Lyte III out of camouflage color instead of using American flags, joined the white spots in the sea in the decoration blue vamp, white and red dotted collocation in the bottom, the United States has the feeling of the stars and stripes. Jordan Brand (Michael Jordan) in addition to occasionally engraved classic shoes, the innovation is more bright spots, they recently announced the Jordan 6-17-23 "Dark Concord" color, then a fusion of air jordan 6 and Air Jordan 17 design elements, the formation of a series of Jordan 6-17-23, the a color purple led, black shoe edge decorations, collocation classic blue translucent outsole, create a new series of shoes. This pair of Jordan 6-17-23 "Dark Concord" color will begin in May 3rd at its designated stores, the sale price of $145 U. S. dollars, this interested friends must not miss it! mentioned BUTTERO, you may not be familiar with it, but in the near future, the shoe brand in Italy has just launched a joint single product with our familiar SOPH. The we recommend to you is their own making this handmade Tanino Low, the Low of this Tanino based on dual color TONE in the form of production, high quality leather material believe you can also see the light through the cortex, and the most admirable hand grinding do old effect, when you do the old technology in grinding praised visvim, not to look at this pair of Italy footwear brand sincerity produced. And in non European students can buy 20 percent off discount, if you want to start, you can refer to Oh. single product information: : Brand Name: Tanino Low Leather Two Tone price: 290 euros to buy address: tresbienshop brought in earlier blue tailed Zoom Tennis Classic AC, fragment design and Nike this is for everyone to build a more complete "white shoe" -- the design of Zoom Tennis Classic AC white color. In addition to the difference in color, the use of the shoe more embossed snakeskin like to show stronger texture, then the side with signs of lightning "Logo" is this pair of shoes is the most attractive place. It is reported that the new fragment design x Nike Zoom Tennis Classic AC will be landing in August 25th, Solebox and other designated stores, priced at EUR 145 euros. Air Jordan XXXI to Air Jordan when the I inspired design launch, believe that people already guessed, after a series of reincarnation may start again until today to the classic Air Jordan XXXII; the first spy photos appeared, finally confirms this conjecture. In this pair of Air Jordan may be a new generation of Air Jordan XXXII, you can see it and Air Jordan II have many similar elements, such as wings logo, followed by the tongue protruding lines design, similar to the Li cortical, fully adhering to the classic II; although only this one spy, but should be Air Jordan XXXII right. If and predicted, the double color map should be called "MJ Day", and will be unveiled in October 18th this year; this is a special day, because on October 18, 1984, Jordan wore a classic Air Jordan I NBA in violation of the provisions of shoes. When the classics are combined with innovation again, what surprises can be presented? We wait and see.recently, in the Sportswear Nike 2015 autumn and winter series has brought this new Ultra Low Dark "Grey Koth" color design. Shadow from the contour of the shoe body, can see the Trainerendor bottom and huarache component design, using gray tone leather make, tongue and lining also uses the mesh material of the same color production, with hit shoestrings for embellishment, finally carrying Fupomo details of the sole, with bursts of outdoor atmosphere. 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